Oh hi, I’m Di!

I’m passionate about customer experience, brand, and process. I’m known for being a Process Ninja, helping teams to do their work bigger, better, and faster.

Dianna (Di) Lyngholm in an impromptu photo at a conference in a chair made of Squishmallows.

Throughout my career I’ve overseen a variety of departments from eCommerce and Marketing to Creative teams.

I live to learn and enjoy sharing my knowledge and helping others grow by speaking at conferences and serving on local boards.

Want to put my knowledge to use? Contact me for consulting options and career opportunities.

Areas of Expertise

 

  • Brand Strategy

  • Creative Production and Direction

  • CRM Marketing

  • eCommerce & CRO

  • Employee and Management Development

  • Project Management

  • Process Improvement

Recent Projects

  • GPT integration and testing resulting in 30% efficiency gain without negative SEO ramifications.

  • Halloween.com launch - oversaw brand creation and e-commerce site shipped to production in 6 weeks.

  • Loyalty Program development and launch.

  • Multi-channel paid marketing campaign for Hasbro.

Creative Philosophy

Gather customer data insights, test, and continuously iterate for engagement. I am always looking for ways to process out tasks with tools so my teams can spend their time creating and optimizing for the best brand experience.