Things I Build
I'm Di Lyngholm, a product, growth, and creative ops leader in retail ecommerce. I build AI tools, a podcast, and a few small weird businesses on the side. Some of it turns into client work: AI workflows, product and growth strategy, and untangling broken processes. If that's what you need, let's chat.
SwapTheLens
As co-founder and CEO of SwapTheLens, I'm building an AI platform that does what my photo team did, minus the studio. Upload one sample and generate on-model, lifestyle and demographic variations while the product stays exactly as it is.
Type A Unhinged
The podcast and consulting company I run with my friend and former co-worker Nate. Real conversations with retail and brand leaders about AI, ecommerce and marketing.
Studio Lyngholm
My print-on-demand Etsy shop: a little side project blending grounded minimalism, earthy botanical details, and a healthy dose of humor into home goods and everyday-carry pieces. Think autumn cottagecore: acorns, mushrooms, ferns, and root vegetables on totes, notebooks, pillows, and more.
