AI in ecommerce, minus the hype.

I speak to ecommerce, marketing and creative leaders about what actually happens when AI meets a real team, a real budget and a real deadline. Practical, funny and built on results I have personally shipped. You leave with something you can run on Monday.

Talk 1: One Use Case, All In. How a Photo Studio Found 1,800 Hours in Two Months

Most teams pilot AI for a year and ship a slide deck. We picked one workflow, went all in and found the savings inside two months. The result was 1,800 hours a year back and a 60% cut to production budget. This is the play by play, including the parts that went sideways.

You will leave with: a simple test for picking the one use case worth going all in on, the number to set before you start so you can prove it worked, and how to get a skeptical team to use the thing instead of quietly working around it.

Best for ecommerce, marketing and creative ops leaders. Keynote, breakout or fireside.

Talk 2: Make the Work Easier, Not Weirder. AI in Creative Ops

Automating a bad process just gives you a bad process faster. I map the work first, automate the boring parts and protect the taste. That approach delivered a 30% copy efficiency gain with no SEO penalty. This talk shows where AI helps creative teams, where it quietly costs you your brand voice and how to tell which is which.

You will leave with: a one-page process audit to run before you touch a tool, a short list of creative tasks worth automating now and ones to leave alone, and how to bring the team along, because adoption is an EQ problem before it is a tech problem.

Best for creative, content and brand teams. Breakout session.

Talk 3: Brand Side, Vendor Side. What I Learned Switching Tables

I have sat in three seats at the table: a supplier selling through retailers, a brand running its own ecommerce, and now a vendor building AI personalization for retailers. Each side thinks the other one is the problem. I will show you what brands should ask before they buy, what vendors need to hear and how to tell real AI value from a thin wrapper with a markup.

You will leave with: three questions to ask any AI vendor before the second demo, what to measure in the first 90 days, with real numbers from a 31% revenue per visitor lift, and how to be the kind of buyer vendors do their best work for.

Best for retail and brand leaders, and vendor teams who sell to them. Keynote, fireside or panel.

Where you can find me

Stages: eTail West, Minneapolis eCom Summit and Minnesota State University Mankato.

Media: Fox 9 Good Day Live, Lifetime's The Balancing Act, the CX Innovators podcast, CX Network and a TikTok Business case study.

About Di

Di Lyngholm is VP of Product & Growth at Malachyte, where she builds AI personalization for retailers. Before that she spent a decade on the brand side at FUN.com and HalloweenCostumes.com running ecommerce, CRM and creative, after eight years in B2B and B2B2C at Carlson Craft and Navitor. Her AI photo studio workflow saved 1,800 hours a year. She co-hosts the Type A Unhinged podcast and is known as a Process Ninja.

Book me

Planning an event, panel or podcast? Tell me the date, the audience and the format and I will get back to you. Use the contact link at the bottom of this page.