Talks

Talk 1

One Use Case, All In. How a Photo Studio Found 1,823 Hours

Most teams pilot AI for a year and ship a slide deck. We picked one workflow, went all in, and spent two months testing and reworking the process with AI. From those two months I projected 1,823 hours a year back (29.5% of the team's time) and a nearly 60% cut to production budget. This is the play by play, including the parts that went sideways.

You will leave with: a simple test for picking the one use case worth going all in on, the number to set before you start so you can prove it worked, and how to get a skeptical team to use the thing instead of quietly working around it.

Best for ecommerce, marketing and creative ops leaders. Keynote, breakout or fireside.

Talk 2

Ad Click to Second Order. Fixing the Whole Customer Journey

Most teams optimize one step and call it a journey. I walk the full path from the first ad to post-purchase, show where the leaks hide, and show how to personalize and test at every stage, including the tests that feel weird until they work.

You will leave with: a one-page journey map to find your biggest leak, a short list of personalization plays by stage, and a way to test outside the box without torching conversion.

Best for ecommerce, CRM, growth and marketing leaders. Keynote or breakout.

Talk 3

Not a Mandate. How to Get a Team to Actually Use AI

Nobody changes how they work because a slide told them to. I cover change management for AI, from vendor switches to an AI-first mindset: build it into the workflow, get buy-in from skeptics, keep the approach flexible as models change, and keep people curious.

You will leave with: a way to win over skeptics without a mandate, a simple test for whether AI belongs in a workflow yet, and how to stay flexible when the best model changes next quarter.

Best for team leaders, ops and change owners. Keynote, fireside or panel.

Talk 4

Make the Work Easier, Not Weirder. AI in Creative Ops

Automating a bad process just gives you a bad process faster. I map the work first, automate the boring parts and protect the taste. That approach delivered a 30% copy efficiency gain with no SEO penalty. This talk shows where AI helps creative teams, where it quietly costs you your brand voice and how to tell which is which.

You will leave with: a one-page process audit to run before you touch a tool, a short list of creative tasks worth automating now and ones to leave alone, and how to bring the team along, because adoption is an EQ problem before it is a tech problem.

Best for creative, content and brand teams. Breakout session.

Talk 5

Brand Side, Vendor Side. What I Learned Switching Tables

I have sat in three seats at the table: a supplier selling through retailers, a brand running its own ecommerce, and now a vendor building AI personalization for retailers. Each side thinks the other one is the problem. I will show you what brands should ask before they buy, what vendors need to hear and how to tell real AI value from a thin wrapper with a markup.

You will leave with: three questions to ask any AI vendor before the second demo, what to measure in the first 90 days, with real numbers from a 31% revenue per visitor lift, and how to be the kind of buyer vendors do their best work for.

Best for retail and brand leaders, and vendor teams who sell to them. Keynote, fireside or panel.